Deep breaths. I’m gearing up for The Eagle & The Arrow‘s release next Tuesday.
The build-up to The Eagle & The Arrow’s release date has been so different from last year’s release of Beware the Hawk. I guess that makes sense. I had some time to prepare this year. I knew what worked well last time and what didn’t work so well.
Last year I promoted intensely on this blog and within my MFA community. I emailed a lot of reviewers who didn’t respond to me. I concentrated on a blog tour. There are worse things than doing a book tour in one’s pajamas, but I got the feeling that I was playing it too safe with Beware the Hawk.
This year, I decided to get out of my comfort zone a little. I tried some things I didn’t do last year. In some cases it’s meant reaching out to people and asking them for something. In some cases it’s meant putting money into promo. And in some it’s meant opening myself up for what could be a metric buttload of criticism. At this stage in the game, it’s hard to know what’s working and what’s not, but I am pretty certain that these items are going onto A.J.’s Standard Book Promotion Plan from now on:
- I reached out on Goodreads by giving away copies of Beware the Hawk. That turned out to be incredible because bonus: a lot of people added my book. I’ve gotten pretty good at international postage in the past three weeks. I’ve sent copies to Serbia, Canada and Bulgaria. Next week, I plan to give away some copies of the Eagle & The Arrow.
- I asked two authors I know and respect for blurbs for this book. I don’t like bugging people for blurbs but these blurbs helped a lot – I can use them on my promo materials and it’s always awesome when someone you respect writes something nice about your book, especially during a point in the publication process when I tend to doubt myself.
- I’ve planned a book release party for the end of June, and sent invites to all the people I think might be interested, or who were supportive of the last book. (Ahem – if you’re interested send me a note or comment and I will send you details.) I also sent it out to local media. (Not the media I used to work for – other media that does not know me.) Can’t hurt.
- I sent out books to reviewers I’ve worked with before and then asked for new reviewers who might be interested in doing reviews to contact me. I got a few answers and met one really cool new reviewer.
- Lastly, I sent advance reader copies of my e-book to a small group of readers who were supportive of Beware the Hawk. These people were really good to me and my first book, so I figured it was only fair for them to get the first look at the sequel.
This book promo plan is obviously still in process. I want to try some new things. I’ve gotten a couple of interesting suggestions from friends. I belong to two author groups (Sisters in Crime & The New England Horror Writers) and I want to get more active with them. I want to go to Thrillerfest. I want to book some readings at places I have not read before. (I’m also open to any crazy suggestions anyone has for me.)
Mostly, I just want to meet readers. I had some success with that last year and it’s like a drug to meet someone who is excited about your work.